We have a misleading title here. Trends come and go but honest to goodness tips will be helpful to your business forever. That’s a bit of an exaggeration right there but we’ve compiled the only tips you’ll actually need when you’re lost in a sea of ideas for a suitable direct mail marketing campaign.
Just to elaborate, direct mail marketing is one of the reasons why a lot of people are getting to know online businesses. It sounds weird but a reported 15% of online clients were directed to a specific website because they received mail pieces that were specifically addressed to them. So what does this mean? In a nutshell, it’s safe to assume that email and mail marketing can actually be friends in the long run. A lot of people are torn as to whether they should go the mailing house approach or take the virtual path. If it would suit your business, it’s okay to push for both approaches. Now we give you a few tried and tested trends in the direct mail marketing.
Q for Quirk
Call it the X factor or what have you. The most creative mail pieces are always going to stand out and get people to do what you want them to do. Think of it this way, if it’s bland and boring, why will people open it in the first place?
Direct to the Point
Some campaigns have a tendency to be lengthy and therefore ineffective. Yes, when it comes to mail pieces, you get to say a lot more than a 30 second commercial or a billboard ad. But you should never ever put all sorts of information in your mail pieces. You have to carefully select what the aim of that specific marketing campaign is. Don’t confuse an audience; instead, go for conciseness.
Tailor made for you
Effective mail campaigns address a specific person. Or if this isn’t possible, a mail piece should be as personal as possible. Just the fact that your target audience will be opening the mail first thing in the morning should be seen as a privilege – not all forms of advertisement can claim this. So make it count. Ask yourself if you were in another person’s shoes, would you be glad if this piece of mail you’re sending is the first thing you read in the morning?
A Limited Offer Only, Hurry!
With mail marketing campaigns, there should always be a sense of time. Offer promos, discounts, and freebies that they can only avail for a specific timeframe. Make it the best offer possible. Make your offer so good that even you would avail of the product you’re offering. Direct people to your website and give them a sense of privilege or a sense of happiness that they can avail of something really good despite the fact that there’s only a limited time. If, for example you want customers to flock your doors at a specific week, offer the best that you can give so that they will actually come through your doors on the date that you want them to.
Marinelli Aribon’s interest in design and marketing began when she was tasked to create an advertising campaign for her family’s dog kenneling business. Since then, she’s been keen to share the most innovative ideas about the uses print and mail services.