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Why Small Businesses Also Need Websites

These days a well placed up-to-date website is vital for the success of any small business. Without a well positioned website many small businesses will lose customers to their competitors that enjoy higher placements in the Google rankings.

It has been proved that a very high percentage of people prefer to actually change their search, rather than go beyond page 3 or 4 of the goggle results.

This obviously means that your website should be as high as possible in the listings, as well as being well made and easy to navigate.

A good website designer will understand the importance of position, style and functionality, and will be able to create a bespoke online platform for your business.  If you happen to live in Victoria, you can easily find quality web design in Melbourne that could really help to turn your business around. 

When you are in the process of setting up your website, there are a few things that you will need to bear in mind; below we will look at a few of the most important of these considerations.

Professional Design

First impressions are important, so having a professionally designed website is vital. A good website designer will be able to create a website to your specifications, but it is always wise to listen to the advice of the designer, regarding colour and layouts. When you meet with your designer, remember to be as flexible as possible with your existing ideas and give the designer room to change and modify where needed. 


Images are very important as they are a visual pull for a website. A potential customer can be kept on a page for a certain amount of time with just good, original images. So, before you meet your designer, do some research and find some images that both look visually engaging as well as representative of your services or products. There are a number of online photo galleries packed with high quality images that can be used for very reasonable fees.

Your Copy 

Your copy is the written content on your website. This needs to be short and easy to read, yet at the same time informative and engaging. Do not be tempted to write too many details on your main pages, as this could result in tiring your reader. Your copy on your homepage needs to be compact, concise and punchy to quickly engage the reader. Specific details can be put on separate pages for the readers that have already committed. Your titles also need to be carefully thought through, for impact, as well as creating interest in the reader. If you feel that you may need some help with this, there are many professional copywriters available online that specialize in website copy.

Responsive Design

Responsive design websites are created for the mobile device. The layouts are different from standard web pages as a mobile device has a much smaller screen for viewing. The amount of people that use their phones or tablets for surfing the Internet is increasing every year, so having a having a responsive website as well as a regular one is something that you will need to consider. 

Created both sites is obviously more work for the designer, so the price will reflect this.  

Content Management 

Content management systems allow you to update your website yourself. Make sure your designer uses a simple to use system and one that you feel confident with. This will allows you to update your site with news offers or extra services copy. It’s important that you understand your CMS to keep your site updated.


With over 10 years of experience in the industry, Websilk is a premier provider of digital solutions in Australia. They offer services for web design in Melbourne and other areas.