Our goal is to draw out each coffee bean’s unique character and attributes during the roasting process. We consider roasting an art that is performed with a passion for perfection. If the roasting time is too long, the coffee will taste “dark” and burned, while coffee that is roasted for too short a time will lack flavor. At Evening Star Coffee Roasters, we roast with our eyes, ears, and nose (no computers or digitization processes with pre-set computer logic). We look for all the key signs, smells, and sounds of a perfectly roasted coffee. When the coffee reaches optimal flavor, aroma, and body, we stop the roasting process and discharge the beans into a cooling bin. We firmly believe that a hands-on approach to roasting guarantees freshness and consistency across all roasts. A hands-on approach allows for complete control of the roasting process when unforeseen variables arise. These variables are situations and occurrences that a computer or a digitization process would not be able to detect thus sacrificing the quality of the roast. Our goal is to roast to perfection!