When creating promotional materials for an organization, different rules apply for different types. For marketing materials which are large, such as posters, pop up banners and display stands, it helps to know what to print and what not to print as these are often the most expensive to produce due to their size. That’s why we’ve compiled some handy advice concerning content for those who need some assistance, covering content, contact details and using colorful images to create effective and eye-catching marketing materials.
Consider Your Audience
Where will your audience be seeing your material?
If it’s at a social gathering or along the high street, placing large amounts of text on display stands, banners or posters in this situation is not only a waste of time but also a waste of money, taking up valuable space which won’t get noticed as viewers will only have a few seconds to register your material.
There are situations however where placing considerable amounts of text on large posters or banners would work, which is dependent on where they plan to be displayed. One example would be placing a poster listing a new college course and its contents at an educational fair, as in this situation, people do have the time to stop and read more.
At other events, such as conventions or conferences, it’s best to keep content short and sweet, as you may have the option to set up a table near your display stand offering leaflets and sweet treats such as chocolates and Flumps to give out to interested passers-by. As a general rule of thumb therefore, content for posters, banners and displays should be clearly readable by consisting of concise sentences which epitomise your key message in order to catch people’s attention.
Make It Eye-Catching
It’s a good idea to use relevant images on large promotional materials, as when used correctly these can help get your message across more efficiently than text. Pictures of your new state-of-the-art gym for example work much better on a poster than just describing it, as this allows viewers to see for themselves.
When using text, use formatting tools such as bullet points to break up information and ensure it’s easy to read. Bold, underline and italicize key phrases if you need to, but do so sparingly to ensure the overall presentation of your poster remains neat, tidy and understandable.
What’s also important is that you find an appropriate place on your design to include the company logo if you have one, as this will significantly help to make your company more recognizable and memorable to members of the public.
Don’t Forget The Key Details
The final call of action as a result of your poster will be that people will be interested and perhaps want to keep updated or register their interest, hence why it’s key to include contact details.
If you’re promoting an event or club, be sure to include dates, dress code, and age limit and so on, and don’t forget to add the address of the venue, a telephone number if they have enquiries, and your website and mailing list if you have one. In this age of social media marketing it’s also extremely important to mention on marketing materials if they can find your organization on Facebook and Twitter.
With these tips, you’ll be sure to produce a stylish and informative piece which will successfully market your product on posters, banners and pop updisplay stands.
Mark is a business consultant working for a well known advertising firm in Bristol. He occasionally writes articles for his blog on tips and tricks in the offline marketing world.